The British Orthodontic Society (BOS) has announced that the first ever National Orthodontic Week (NOW) will be launched on 22 March 2010. The aim of the week is to create a cohesive vehicle for all providers of orthodontic treatment to come together and communicate a strong and well-informed message about orthodontics to the public and to the wider dental profession.
It is hoped the annual event will encourage enquiries and dialogue about orthodontics, highlight the expertise of the orthodontic profession, educate patients about the various types of treatment and clarify what can be expected from treatment.
The launch will take place at The National Portrait Gallery on 22 March 2010 when the initiatives will be announced during a private viewing of the Irving Penn celebrity portrait exhibition. Penn was famous for taking photos of the most glamorous faces in Hollywood and he worked for many years for Vogue magazine creating some of the most iconic images of the 20th Century.
A new website (
