Colgate supports EFP and the campaign ‘Gum diseases are preventable’ on #GumHealthDay


Colgate is proud to join the European Federation of Periodontology (EFP) in May in the effort to promote the awareness campaign "Gum diseases are preventable’" with the occasion of Gum Health Day 2021 (GHD21).

Gum Health Day is an international awareness day marked every year on 12 May aimed to increase public awareness of the seriousness of gum disease, the health problems associated with it, and the importance of keeping our gums strong and healthy. The slogan for Gum Health Day 2021 is ‘Gum diseases are preventable’.

The focus of Gum Health Day 2021 communication relies on a few animated videos that use humour to highlight various oral-health problems and encourage people to visit their dentist. Each animation highlights a different factor that can be a sign of gum disease or can play a role in provoking it: bad breath, wobbly teeth and sensitivity

Gum diseases are amongst the most prevalent diseases of mankind and can lead to tooth loss, problems with speaking and chewing, and can also compromise overall health and quality of life.

“Although periodontitis is not something to smile about – it does not look very nice and you may have bad breath – we decided to make something that is connected to good emotions, something funny. We want to make people smile, rather than say ‘Hey, you have to go to the dentist as you may have gum disease.’ The message is that oral health has an impact on our quality of life and gum diseases are preventable – that’s a very positive statement” explained Prof Dommisch, the EFP coordinator of the campaign,  professor and chair of the Department of Periodontology, Oral Medicine, and Oral Surgery at Charité–Universitätsmedizin Berlin in Germany.

EFP will also host on its European social media channels a number of awareness initiatives:

●      An Instagram Live session with Professor Henrik Dommisch, GHD21 coordinator, and the GHD21 national coordinators of some of our EFP-member societies

●      Social-media posts, polls and quizzes about gum health.

Colgate - Palmolive  stands behind the "Gum Diseases are preventable" message and encourages all dental professionals to promote this message further towards their patients and sign the  EFP Manifesto on periodontal and general health. 

About the EFP:

The European Federation of Periodontology (EFP) is a non-profit umbrella organisation comprising 37 national scientific societies of periodontology – and the leading global voice on gum health and gum disease. Colgate is one of the EFP Partners, joining EFP in strategic initiatives aimed at improving oral health in Europe


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