NEW Colgate Total®.
Extend your professional care.
Many people want a healthy, attractive smile but are unsure how to prevent common oral health problems between visits:
Patients need to understand regular dental visits are not just to fix problems. Everyone, including healthy patients can benefit from personalised preventive care.
In partnership with dental professionals, NEW Colgate Total® is at the forefront of active prevention
NEW Colgate Total® Active Prevention formula, optimised for peak performance, delivers 3 key benefits:
Formulated to provide high levels of bioactive stannous‡
State of the art bioactive stannous (Sn2+) durability
Soluble stannous measured via aqueous simple solutions of the ingredients after 2 weeks’ accelerated ageing at 60°C.
*Soluble stannous measured via aqueous simple solutions of the ingredients after 2 weeks of accelerated ageing at 60°C.
Higher levels of bioactive stannous ions in NEW Colgate Total® targets the cause of common oral health problems, delivering clinically proven benefits3,5-7
Preventative, powerful and patented science
Colgate Total
®: your go-to recommendation for
active prevention
Designed for seamless integration into patients’ daily routines.
*US Patented.
†Superior performance vs non-antibacterial fluoride toothpaste.
‡ Soluble stannous measured via aqueous simple solutions of the ingredients after 2 weeks’ accelerated ageing at 60°C.
§ With 2x daily brushing and 4 weeks of continued use.
# With twice-daily use after 4 weeks.
**Consumer Home Use Test (HUT) in 2023 with 450 consumers – US, BZ, UK.
†† Vs non-antibacterial fluoride toothpaste after 3 months of continued use.
^^ On former and current formulas of Colgate Total® globally.
§§ Plaque bacteria reduction, after 4 weeks of 2x daily use vs brushing alone with a fluoride toothpaste (1000 ppm F from NaMFP).
‡‡Vs an ordinary flat-trim toothbrush.
***Reductions in plaque and gum problems vs baseline in a clinical study using Total® toothpaste, toothbrush and mouthwash together.
References:
1. Oral Health Survey of Adults attending dental practices, 2018. Public Health England, published 2020.
2. Gittins A, et al. Efficacy of a Stannous Fluoride Toothpaste Stabilized With K+ and Polyphosphates (SNAP) on Immediate Tooth Sensitivity Relief. J Dent Res. 2022;101 (Spec Iss A):0512.
3. Hu D, et al. Stannous Fluoride vs Regular Fluoride Dentifrice in Plaque and Gingivitis Reduction. J Dent Res. 2022;101(Spec Iss A):0514.
4. Dorn RW, et al. Structural characterization of tin in toothpaste by dynamic nuclear polarization enhanced 119Sn solid-state NMR spectroscopy. Nat Commun. 2023;14:7423.
5. Seriwatanachai D, et al. Clinical Results Of 4wk Antibacterial Study For Stannous Fluoride Toothpaste. J Dent Res. 2024;103(Spec Iss A):1082.
6. Stellitano M, et al. Effect of a Stannous Fluoride Toothpaste on Supragingival Calculus Formation, submitted for 2025 AADOCR presentation.
7. Chakraborty B, Seriwatanachai D, Triratana T, et al. Antibacterial Effects of a Novel Stannous Fluoride Toothpaste Stabilized With Nitrate and Phosphates (SNaP): In Vitro Study and Randomized Controlled
Trial. Compend Contin Educ Dent. 2024;45 (Spec Iss):12-20
