Introducing new generation of Colgate Total

Colgate® Total® Original Toothpaste

The new technology of Colgate Total with Dual Zinc + Arginine provides superior proactive protection on tongue, teeth, cheeks, and gum for Whole Mouth Health *1

Product Details

    • Weakens to kill bacteria in biofilm on hard and soft tissues (Teeth, Tongue, Cheeks, and Gums).
    • Creates a protective barrier that adheres to oral surfaces, fortifying the soft tissue´s natural defense against bacteria.
    • Significant reductions in bacteria 12 hours after brushing*1
    • New flavours that people love
    • 20 clinical studies
    • Significantly reduces plaque and gum problems at 3 and 6 months (ref 2)
    • Neutralises odors associated with bad breath (ref. 6)
    • Helps to control sensitive teeth with continued use ( ref. 5)
    • Protects enamel from caries and food acid attack
    • Helps to prevent and reduce calculus and reduce surface stains (refs 3 and 4)
    • Delivers long-lasting freshness (ref 6)
    • Designed to help patients achieve Whole Mouth Health
    • Reduction of bacteria on tongue, teeth, cheeks and gums for 12 hours *1
    • Plaque reduction and control
    • Gum problems reduction
    • Helps protect against cavities
    • Enamel protection
    • Calculus reduction
    • Whitens by reducing surface stains
    • Reduction of sensitive teeth to cold, heat, acids, sweets
    • Helps eliminate bad breath

    Usage: Apply at least a 1-inch strip of the product onto a soft-bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. For children under 12 years of age, consult a dentist or physician

  • *Statistically significant greater reduction of cultivable bacteria on tongue, teeth, cheeks and gum with Colgate Total vs. a non-antibacterial fluoride toothpaste at 4 weeks 12 hours after brushing

    1. Prasad K et al, J Clin Dent 2018;29 (Spec Iss A)
    2. Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)
    3. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, Sep 2016
    4. **Colgate Total® Whitening 1450ppm fluoride toothpaste 4. Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)
    5. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, USA, January 2016
    6. Data on File, Hu & Mateo, Internal Report, April 2016