Turning off sensitivity pain is as instant and simple as a flick of a switch
Colgate®
Sensitive
Turning off sensitivity pain is as instant and simple as a flick of a switch
Colgate® Sensitive
Switch to Colgate® SENSITIVE with PRO-ARGIN technology. CLINICALLY PROVEN TO PROVIDE INSTANT¹,* AND LONG-LASTING PAIN RELIEF²
Dentine hypersensitivity is a chronic problem, affecting up to 57% of patients³⁻⁵ Many patients do not report DHS at the dentist’s office and their sensitivity burden remains unresolved.⁶
Colgate® SENSITIVE REPAIR & PREVENT helps to strenghten gums and prevent gum recession⁹,^
Over 25% reduction in gum inflammation after 6 months †¹
Discover the full Colgate® SENSITIVE range
- Featured
- Toothpaste
- Mouthwash
- Toothbrush
- Specialty
- For kids
Watch Colgate® SENSITIVE INSTANT RELIEF switch off sensitivity pain
Watch the PRO-ARGIN technology in action
Frequently asked questions
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Arginine is an ingredient in our sensitive toothpaste that forms a protective layer over exposed dentine, which helps to ease sensitivity. The protective layer works by blocking external stimuli like hot, cold or sweet food and drinks from reaching dentine tubules to help you avoid discomfort.
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We recommend you use our toothpaste for sensitive teeth twice a day and, for prolonged sensitivity relief, you should follow your dentist’s advice.
References
* For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. †With
continued use 2x per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth. **Based on the amount of relevant clinical studies in Meta-
Analysis 2023 of toothpaste occluding technologies only (Pollard et al. J of Dent. 130 (2023) 10443: 1-13)§Versus previous formula, in vitro occlusion after 3 brushings. #Versus previous
formula, in vitro acid resistance after 5 brushings. ‡After 4 weeks of continued use. ^With continuous use.
References: 1. Nathoo S, et al. J Clin Dent. 2009;20(4):123-30. 2. Docimo R, et al. J Clin Dent. 2009;20(1):17-22. 3. Davari AR, et al. Dent Shiraz Univ Med Sci. 2013;14(3):136-45. 4. Dam VV, et
al. Open Dent J. 2022;16:e187421062201130. 5. Berg C, et al. J Funct Biomater. 2021;12:27. 6. Data on file. Market research through Zapera, Colgate-Palmolive, 2009. 7. Liu Y, et al. J Dent Res.
2022;101(Spec Iss B):80. 8. Data on File. Hines D. Colgate-Palmolive Technology Center, 2021. 9. Lai HY, et al. J Clin Periodontol. 2015;42:S17. 10. Sub-analysis of Nathoo S, et al. 2009 (CRO-
2009-01-SEN-IARG2-ED; Nathoo S, et al. J Clin Dent. 2009;20(4):123-30). 11. Sub-analysis of Docimo R, et al. J Clin Dent. 2009;20(1):17-22.
*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently.
†With continued use 2x per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth.
‡8% arginine and calcium carbonate.
#Versus previous formula,in vitro occlusion after 3 brushings.
**Versus previous formula, in vitro acid resistance after 5 brushings.
††After 4 weeks of continued use.
§ For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children 6-12 years once a week or less frequently. Supported by a subanalysis of Nathoo S, et al 2009. Data show that 42 subjects out of 42 (100% or 10 out of 10) experienced immediate sensitivity relief on both tactile and air blast measures after a single direct topical self-application using the fingertip and massaging.
§§ With continued use 2x per day. For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of the teeth. Supported by a subanalysis of Docimo R, et al 2009. At 4 weeks, 40 out of 40 subjects (100%, 10 out of 10) achieved lasting sensitivity relief on both tactile and air blast measures.
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