50% of patients suffering from dentine hypersensitivity don’t report their pain.1 There are a number  of possible reasons why patients may stay silent2 including them thinking ‘I don’t want to bother my  dentist’ or ‘my teeth hurt sometimes, it must just be me’. This is why it is important to always screen  your patients for dentine hypersensitivity. 

By recommending the Colgate® Sensitive PRO-Relief toothpaste range you can provide your patients  who are suffering from the pain of sensitive teeth with instant* and long-lasting pain relief.3,4 The  effectiveness of Colgate® SENSITIVE PRO-Relief toothpaste lies in its unique PRO-ARGIN technology,  which consists of arginine & calcium from calcium carbonate. Upon contact with saliva, they interact  to form a complex with positive charge that binds to the negatively charged dentine surface like a  magnet, forming a calcium-rich layer which instantly*3occludes the open dentine tubules. The layer  remains intact over time, even after exposure to acids, ensuring long-lasting4relief from the pain of  sensitivity. 

Do you see patients with dentine hypersensitivity and gum problems?

Now you can recommend a toothpaste for both instant* and long-lasting3,4 sensitivity relief plus  lasting gum protection.5** Colgate® SENSITIVE PRO-Relief Repair & Prevent toothpaste also contains  Zinc to help strengthen gums and provides lasting gum protection providing over 25% reduction in  gum problems after 6 months5,† Colgate® SENSITIVE PRO-Relief Repair & Prevent toothpaste also  helps to prevent gum recession, a key cause of sensitivity5

Recommend Colgate® SENSITIVE PRO-Relief toothpastes to help avoid the pain of sensitive teeth and  improve patient satisfaction. 



1. Colgate-Palmolive. Market research through Zapera. Data on file. 2009 

2. Beaton et al. Med Princ Pract. 2014;23(4):295-301  

3. Nathoo S et al. J Clin Dent. 2009;20(Spec Iss):123 –130 

4. Docimo R, et al. J Clin Dent. 2009; 20 (Spec Iss): 17-22 

5. Lai HY, et al. J Clin Periodontol 42 S17 2015. 

* For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute  ** With regular use  

† Compared to a standard fluoride toothpaste


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