Almost two thirds of people are not aware that you cannot recycle toothpaste tubes1.
Colgate® is proud to launch a first-of-its kind recyclable toothpaste tube setting a new standard for the industry. This breakthrough technology has been shared with competitors as part of Colgate’s campaign to transform one of the most widely used forms of plastic packaging. Colgate® is committed to make 100% of packaging recyclable by 2025, building a future to smile about.
Most of today’s toothpaste tubes are made from sheets of plastic laminate – usually a combination of different plastics – sandwiched around a thin layer of aluminium. The mix of materials makes it impossible to recycle through conventional methods. Colgate® Smile for Good toothpaste changes this, using High Density Polyethylene (HDPE), the plastic used to make milk jugs and other plastic bottles that is already widely recycled.
New Colgate® Smile for Good toothpaste contains a minimal number of ingredients that are 99.7% natural. All the ingredients and the purpose of them are listed on the front of the pack. Smile for Good toothpaste has been certified by COSMOS Natural ECOCERT.
The Colgate Bamboo Charcoal Toothbrush is made with 100% natural, biodegradable bamboo handle* and is free from plastic packaging, so it's a great choice for environmentally conscious people.