Colgate® Total® Toothpaste

The technology of Colgate Total® with Dual Zinc + Arginine provides superior biofilm control $1,2 on teeth, tongue, cheeks and gums for Whole Mouth Health^*3-11

Benefits
Colgate Total® delivers superior biofilm control ^$1,2 on all mouth surfaces and comprehensive benefits for the whole mouth^{* 2-10}

Reduction of bacteria on tongue, teeth, cheeks and gums for 12 hours^*3

Plaque reduction and control⁴

Gum problems reduction⁴

Helps protect against cavities and helps repair weakened enamel⁵

Calculus reduction⁶

Whitens by reducing surface stains^**7

Reduction of sensitive teeth to cold, heat, acids, sweets⁸

Helps protect against erosive damage^{& 9}

Helps eliminate bad breath¹⁰

Delivers long-lasting freshness¹⁰

With flavours that people love¹¹

Supported by over 20 clinical studies

^$ vs. regular non-antibacterial fluoride toothpaste

^*Statistically significant greater reduction of cultivable bacteria on tongue, teeth, cheeks and gums with Colgate Total vs. a non-antibacterial fluoride toothpaste at 4 weeks 12 hours after brushing

^**Colgate Total® Whitening 1450ppm fluoride toothpaste

^& in vitro data
Usage

Brush thoroughly at least twice a day or as directed by a dental professional. Not for use of children under 7 years old.
Ingredients and size

Glycerin, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Arginine, Aroma, Cellulose Gum, Zinc Oxide, Poloxamer 407, Zinc Citrate, Tetrasodium Pyrophosphate, Xanthan Gum, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Sucralose, CI 77891

Size: 75ml
References

1. Manus L et al: Enhanced In Vitro Zinc Bioavailability Through Rational Design of a Dual-Zinc plus Arginine Dentifrice. J Clin Dent (2018), 29 (Spec Iss A):A10-19.
2. Daep C: Data on File, Colgate-Palmolive Technology Center (2019)
3. Prasad K et al: The effects of two new Dual Zinc plus Arginine dentifrices in reducing oral bacteria in multiple locations in the mouth: 12-hour whole mouth antibacterial protection for whole mouth health. J Clin Dent (2018), 29 (Spec Iss A):A 25-32.
4. Delgado E et al: A clinical investigation of a Dual Zinc plus Arginine dentifrice in reducing established dental plaque and gingivitis over a 6-month period of product use, J Clin Dent (2018), 29 (Spec Iss A): A33-40.
5. Wong MCM et al: Cochrane reviews on the benefits/risks of fluoride toothpastes. J Dent Res (2011), 90 (5): 573-579.
6. Seriwatanachai D, Mateo L: Data on File Colgate-Palmolive Technology Center (2016)
7. Delgado E, Mateo L: Data on File Colgate-Palmolive Technology Center (2017)
8. Seriwatanachai D, Mateo L: Data on File, Colgate-Palmolive Technology Center (2016)
9. Manus L: Data on File, Colgate-Palmolive Technology Center (2016)
10. Hu et al: A clinical investigation of the efficacy of a Dual Zinc plus Arginine dentifrice for controlling oral malodor. J Clin Dent (2018), 29 (Spec Iss A):A41-45
10. Bankova M et al: The Science of Developing Appealing Flavors to Drive Compliance. J Clin Dent (2018), 29 (Spec Iss A):A20-24
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Colgate® Total® Toothpaste

Benefits

Usage

Ingredients and size

References

Additional Resources

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