Reinvented to work with the biology and chemistry of the mouth to help patients achieve Whole Mouth Health *1

Weakens to kill bacteria on teeth, cheeks, and gums

Weakens to kill bacterias on whole mouth

Creates a protective barrier on the whole mouth

Protective Barrier on the whole miuth
*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total® vs non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing
Reference: 1. Prasad K et al, J Clin Dent 2018;29 (Spec Iss A)

Colgate Total® mode of action for Whole Mouth Health

What you say can
make a real difference.
Tell your patients Colgate Total® provides
superior proactive protection vs ordinary flouride toothpastes *1
Bacterial reductions in:
Teeth
38.3%
Tongue
39.7%

Cheeks
35.4%
Gums
25.9%
*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Reference: 1 Prasad, K, submitted J Clin Dent, August 2018.
 
Tell your patients New Colgate Total® provides
superior proactive protection vs ordinary flouride toothpastes *1
Bacterial reductions in:
Teeth
38.3%
Tongue
39.7%

Cheeks
35.4%
Gums
25.9%
*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Reference: 1 Prasad K et al, J Clin Dent 2018;29 (Spec Iss A)
What you say can
make a real difference.
Tell your patients New Colgate Total® provides
superior proactive protection vs ordinary flouride toothpastes *1
Bacterial reductions in:
Teeth
38.3%
Tongue
39.7%

Cheeks
35.4%
Gums
25.9%
*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Reference: 1 Prasad, K, submitted J Clin Dent, August 2018.
Tell your patients Colgate Total® delivers comprehensive benefits for the whole mouth²
Reference 2. Clinical and laboratory data on file. See specific benefit area for exact reference.
Click on each benefit to see how next generation technology
can help your patient's whole 

Reduces Plaque

Colgate Total® helped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹ 
Plaque Index 

*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1. Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)

Helps Prevent Gum Problems

Colgate Total® helped patients achieve superior reductions in gum problems vs ordinary non-antibacterial fluoride toothpaste*¹
Gingival Index 

*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1.Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)

Prevents Tartar

Colgate Total® helped patients achieve superior reductions in tartar vs ordinary non-antibacterial fluoride toothpaste*¹
Tartar Index 

*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, Sep 2016

Anti-sensitivity

Colgate Total® helped patients achieve superior reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste*¹

Percent reduction in sensitivity to stimuli
vs ordinary fluoride toothpaste

*After 8 weeks.
Reference: 1. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, USA, January 2016

Removes stains

Colgate Total® is clinically proven to reduce stains and stain intensity*¹

Percent reduction vs non-whitening toothpaste*
6 week stain removal clinical study

*Colgate Total® Whitening 1450ppm fluoride toothpaste
Reference: 1. Data on File, Delgado E et al, Colgate Palmolive Technology Center, Piscataway, February 2017

Freshens Breath

Colgate Total® is clinically proven to keep breath fresher over 12 hours*¹

*Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks.
Reference: 1. Hu D et al, J Clin Dent 2018;29 (Spec Iss A)

Fight Cavities

Colgate Total® contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

  • Inhibiting demineralisation and promoting remineralisation.
  • Making teeth less susceptible to acids that cause decay.
  • New Colgate Total® contains 1450ppmF- is aligned with DBOH guidance1

Reference: 1. Recommended fluoride level (1350-1500ppm) for caries prevention in ‘Delivering better oral health. An evidence-based toolkit for prevention’. 3rd edition, Public Health England, June 2014.

Protects Enamel

Colgate Total® helps repair weakened enamel
  • Plaque

    Colgate Total® helped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹

    Plaque Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • Gum Problems

    Colgate Total® helped patients achieve superior reductions in gum problems vs ordinary non-antibacterial fluoride toothpaste*¹

    Gingival Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

  • Tartar

    Colgate Total® helped patients achieve superior reductions in tartar vs ordinary non-antibacterial fluoride toothpaste*¹

    Tartar Index 

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
    Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

  • Sensitivity

    Colgate Total® helped patients achieve
    superior reductions in sensitivity vs ordinary
     non-antibacterial fluoride toothpaste*¹
    Percent reduction in sensitivity to stimuli
    vs ordinary fluoride toothpaste

    *After 8 weeks.
    Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

  • Whitening Stain Removal

    Colgate Total® is clinically proven to 
    reduce stains and stain intensity*¹
    Percent reduction vs non-whitening toothpaste*
    6 week stain removal clinical study

    *Colgate Total® Pro Gum Health Whitening 1450ppm fluoride toothpaste.
    Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

  • Fresh Breath

    Colgate Total® is clinically proven to 
     
    keep breath fresher over 12 hours*¹

    *Statistically significant reductions vs non-antibacterial fluoride tootpaste 12 hours overnight with continuous use for 3 weeks.
    Reference: 1.  Hu D, et al. J Clin Dent, submitted August 2018.

  • Cavity

    Colgate Total® contains sodium
    fluoride, which has been clinically proven to
     
    help prevent tooth decay and cavities by:
  • Enamel Protection

    Colgate Total® helps repair 
    weakened enamel

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