Reinvented to work with the biology and chemistry of the mouth to help patients achieve Whole Mouth Health *1
Weakens to kill bacteria on teeth, cheeks, and gums

Creates a protective barrier on the whole mouth

*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total® vs non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing
Reference: 1. Prasad K et al, J Clin Dent 2018;29 (Spec Iss A)
superior proactive protection vs ordinary flouride toothpastes *1
Reference: 1 Prasad, K, submitted J Clin Dent, August 2018.
superior proactive protection vs ordinary flouride toothpastes *1
Reference: 1 Prasad K et al, J Clin Dent 2018;29 (Spec Iss A)
superior proactive protection vs ordinary flouride toothpastes *1
Reference: 1 Prasad, K, submitted J Clin Dent, August 2018.
can help your patient's whole
Reduces Plaque
Colgate Total® helped patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste*¹
Plaque Index


*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1. Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)
Helps Prevent Gum Problems
Colgate Total® helped patients achieve superior reductions in gum problems vs ordinary non-antibacterial fluoride toothpaste*¹
Gingival Index


*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1.Delgado E et al, J Clin Dent 2018;29 (Spec Iss A)
Prevents Tartar
Colgate Total® helped patients achieve superior reductions in tartar vs ordinary non-antibacterial fluoride toothpaste*¹
Tartar Index


*Statistically significant reduction vs non-antibacterial fluoride toothpaste (p˂0.001).
Reference: 1. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, Sep 2016
Anti-sensitivity
Colgate Total® helped patients achieve superior reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste*¹
Percent reduction in sensitivity to stimuli
vs ordinary fluoride toothpaste

*After 8 weeks.
Reference: 1. Data on file, Seriwatanachai D et al, Colgate Palmolive Technology Center, Piscataway, USA, January 2016
Removes stains
Colgate Total® is clinically proven to reduce stains and stain intensity*¹
Percent reduction vs non-whitening toothpaste*
6 week stain removal clinical study

*Colgate Total® Whitening 1450ppm fluoride toothpaste
Reference: 1. Data on File, Delgado E et al, Colgate Palmolive Technology Center, Piscataway, February 2017
Freshens Breath
Colgate Total® is clinically proven to keep breath fresher over 12 hours*¹


*Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks.
Reference: 1. Hu D et al, J Clin Dent 2018;29 (Spec Iss A)
Fight Cavities
Colgate Total® contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
- Inhibiting demineralisation and promoting remineralisation.
- Making teeth less susceptible to acids that cause decay.
- New Colgate Total® contains 1450ppmF- is aligned with DBOH guidance1
Reference: 1. Recommended fluoride level (1350-1500ppm) for caries prevention in ‘Delivering better oral health. An evidence-based toolkit for prevention’. 3rd edition, Public Health England, June 2014.

Protects Enamel
Colgate Total® helps repair weakened enamel

