Extend your professional care
Colgate Total®
Extend your professional care
Colgate Total®
Care for the health of your smile and keep it protected before oral health problems start with our clinically proven Colgate Total Active Prevention toothpaste range. It’s been created with a new patented² formula, scientifically designed for active prevention and fights the root causes* of many oral health problems¹ to keep your smile as healthy tomorrow as it is today.
Many people want a healthy, attractive smile but are unsure how to prevent common oral health problems between visits. 80.2% of adults say they have received oral hygiene advice¹, however, 27% presented with active decay¹ and 53% preseneted with bleeding gums.
Patients need to understand regular dental visits are not just to fix problems. Everyone, including healthy patients can benefit from personalised preventive care.
Empower your patients with active prevention between visits.
*Plaque reduction before problems occur; helps protect enamel against enamel erosion.
¹Bacterial plaque reduction, with 3 months continued use.
²US patented.
Preventative, powerful and patented science
Frequently Questions
Stannous fluoride is the powerful active ingredient in Colgate Total® Toothpaste, delivering a range of benefits like cavity protection, gum health, and relief from sensitivity. While stannous fluoride is unstable in water, often found in toothpaste, Colgate Total® Toothpaste has an innovative stabilization system to keep it stable and effective.
References
*US Patented.
†Superior performance vs non-antibacterial fluoride toothpaste.
‡ Soluble stannous measured via aqueous simple solutions of the ingredients after 2 weeks’ accelerated ageing at 60°C.
§ With 2x daily brushing and 4 weeks of continued use.
# With twice-daily use after 4 weeks.
**Consumer Home Use Test (HUT) in 2023 with 450 consumers – US, BZ, UK.
†† Vs non-antibacterial fluoride toothpaste after 3 months of continued use.
^^ On former and current formulas of Colgate Total® globally.
§§ Plaque bacteria reduction, after 4 weeks of 2x daily use vs brushing alone with a fluoride toothpaste (1000 ppm F from NaMFP).
‡‡Vs an ordinary flat-trim toothbrush.
***Reductions in plaque and gum problems vs baseline in a clinical study using Total® toothpaste, toothbrush and mouthwash together.
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